Entrepreneurship and Marketing 10

Big Ideas

1. Social, ethical, and sustainability considerations impact design and decision making.
2. Ethical marketing contributes to a healthier global marketplace.
3. Different technologies and tools are required at different stages of creation and communication.

Content

• Entrepreneurship opportunities
• Characteristics of entrepreneurs
• Creative ways to add value to an existing idea or product
• Ethics of cultural appropriation
• Differences between invention and innovation
• Barriers that diverse groups of entrepreneurs face and factors that can contribute to their success
• Life cycle of a product from invention/innovation to the marketplace ethical marketing strategies
• Forms of marketing
• Online marketing concepts
• Customer needs, wants, and demands

BC Curriculum Overview

• BC Entrepreneurship and Marketing 10 Curriculum

The Content

The course runs for a total of 110 hours. The lessons outlined below are all structured for 100 minutes of instruction time, unless otherwise stated.

The 110 hours also includes additional time that may be allocated for assignments and tests at the teacher’s discretion.

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The first and second lesson are free! Then individual lessons are priced at $5 or the whole course at $120

$360.00 $120.00Add to cart

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• Unit 1 – Business Fundamentals. By the end of this unit, students will: demonstrate an understanding of how businesses respond to needs, wants, supply, anddemand; compare types of businesses; demonstrate an understanding of ethics and social responsibility in business; demonstrate an understanding of the benefits and challenges for Canada in the field of international business.
  • Lesson 1 – Introduction to Business (Free)
  • Lesson 2 – The Role of the Consumer (Free)
  • Lesson 3 – Economic Resources
  • Lesson 4 – Demand and Supply
  • Lesson 5 – Business Ownership
  • Lesson 6 – Going into Business
  • Lesson 7 – Business Ethics
  • Lesson 8 – Corporate Social Responsibility
  • Lesson 9 – International Business | Part 1
  • Lesson 10 – International Business | Part 2
  • Lesson 11 – International Business | Part 3
• Unit 2 – Functions of a Business. By the end of this unit, students will: explain the role of production in business; explain the role of human resources in business; demonstrate an understanding of sound management practices in business; demonstrate an understanding of the importance and role of marketing in business; demonstrate an understanding of the importance and role of accounting in business; demonstrate an understanding of the importance and role of information and communication technology in business.
  • Lesson 1 – Factors of Production
  • Lesson 2 – The Production Process
  • Lesson 3 – Human Resources | Part 1
  • Lesson 4 – Human Resources | Part 2
  • Lesson 5 – Leadership Qualities
  • Lesson 6 – Leadership Styles
  • Lesson 7 – Marketing and Branding
  • Lesson 8 – The Marketing Mix | Part 1
  • Lesson 9 – The Marketing Mix | Part 2
• Unit 3 – Finance. By the end of this unit, students will: demonstrate an understanding of income and spending issues facing individuals and businesses; demonstrate an understanding of how banks and other financial institutions operate; demonstrate an understanding of effective investment practices; analyse the role and importance of credit in personal and business finance.
  • Lesson 1 – Your Money, Your Life (Free)
  • Lesson 2 – Income and Money
  • Lesson 3 – Banking
  • Lesson 4 – Saving
  • Lesson 5 – Investing
  • Lesson 6 – Loans and Credit
  • Lesson 7 – Accounting | Part 1
  • Lesson 8 – Accounting | Part 2
• Unit 4 – Entrepreneurship. By the end of this unit students will: describe characteristics and skills associated with successful entrepreneurs and demonstratean understanding of the contributions to Canadian business of selected entrepreneurs; analyse the importance of invention and innovation in entrepreneurship.
  • Lesson 1 – Characteristics of an Entrepreneur
  • Lesson 2 – Skills of an Entrepreneur
  • Lesson 3 – Invention and Innovation
  • Lesson 4 – Entrepreneur Interview (Free)
  • Lesson 5 – Dragon’s Den
  • Lesson 6 – Social Entrepreneurship | Part 1
  • Lesson 7 – Social Entrepreneurship | Part 2
  • Lesson 8 – Social Entrepreneurship | Part 3

Assignments

Available within the relevant lessons:

• Assignment 1.1 Business Decision Making Exercise
• Assignment 1.2 Franchise Infographic
• Assignment 1.3 Ethical Behaviour
• Assignment 1.4 CSR Audit
• Assignment 1.5 International Trade Agreements and Organisations
• Assignment 2.1 Increasing Productivity in the Workplace
• Assignment 2.2 Business Letter
• Assignment 2.3 Movie Leadership Analysis
• Assignment 2.4 Advertising Analysis
• Assignment 2.5 The Marketing Mix
• Assignment 3.1 Budgeting
• Assignment 3.2 Investing
• Assignment 4.1 Inventor Trading Cards
• Assignment 4.2 The Greatest Entrepreneur!