BBI2O – Unit 2 – Lesson 7: Marketing and Branding

Overview

Duration

100 minutes

Lesson Objective

• To learn about marketing and branding.

Lesson Outcomes

• Define marketing.
• Define branding.
• Explain the four different types of branding.
• Describe the seven different types of logo and identify them on the local high street.

The Lesson

Sequence

1. Starter: Logo Kahoot Quiz!
2. What is marketing? | Class discussion.
3. What is marketing? | Teacher led instruction and note taking.
4. What is branding? | Teacher led instruction and note taking.
5. Types of Logo | Teacher led instruction and note taking.
6. Types of Logo on the High Street | Class Field Trip.
7. Review: Pair | Share | Discussion.

Assignment 2.4 | Advertising Analysis

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