- To learn about the marketing mix.
- Explain the marketing mix.
- Explain explain each element within the marketing mix and give examples of how each can impact on the objectives of a business.
- Create a marketing mix for a given business.
- Starter: Coca Cola vs. Pepsi Marketing Strategy
- The Two C’s of Marketing | Teacher led instruction and note taking
- Task 1 | Target Markets | Consumers
- Task 2 | Profile of an ideal Consumer
- Ethnocentrism | Teacher led instruction and note taking
- Competition | Teacher led instruction and note taking
- Product Positioning Map | Teacher led instruction and note taking
Assignment 2.5 | The Marketing Mix | Product Positioning Map
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