BBI2O – Unit 1 – Lesson 2: The Role of the Consumer

Overview

Duration

100 minutes

Lesson Objective

  • To learn about consumers and competition.

Lesson Outcomes

  • šDefine key terms: producer, consumer and marketplace. š
  • Explain the difference between needs and wants. š
  • Explain Maslow’s Hierarchy of Needs. š
  • Create a sales pitch for a car.

The Lesson

Sequence

  1. Starter: Business Cartoon | What’s the Focus?
  2. The role of the consumer | Teacher led discussion and notes taking
  3. Business Case Study | General Mills
  4. Task 1 | Needs and Wants | What are your needs?
  5. Task 2 | Maslow’s Hierarchy of Needs | Video and Notes
  6. Task 3 | Needs and Wants | What are your wants?
  7. Task 4 | Case Study | The 14 year old girl who bought a house
  8. Task 5 | Sales Pitch Activity
  9. Review: Time for TED… Starbucks in Australia

GlobalGeek Resources


***Our protected content goes here if you have access. If you have already purchased it, please Login Here ***


Alternately, you can get access via the below options, or visit the course overview, where you can access the first and second lesson free!

  • Sale!

    BBI2O – Whole Course

    $85.00
    Add to cart

  • Sale!

    BBI2O – Unit 1 – Lesson 2: The Role of the Customer

    $0.00
    Add to cart

  • Sale!

    BBI2O – Whole Of Unit 1

    $41.25
    Add to cart