BBI2O – Unit 2 – Lesson 8: The Marketing Mix | Part 1

Overview

Duration

100 minutes

Lesson Objective

  • To learn about the marketing mix.

Lesson Outcomes

  • Explain the marketing mix.
  • Explain explain each element within the marketing mix and give examples of how each can impact on the objectives of a business.
  • Create a marketing mix for a given business.

The Lesson

Sequence

  1. Starter: Marketing Task!!
  2. The Marketing Mix | Teacher led instruction and note taking.
  3. Task 1 | Pricing Strategies | Definitions Activity [paired task].
  4. The 4 P’s | McDonald’s Focus | teacher led instruction and note taking.
  5. Task 2 | We all Scream for Ice Cream!! [individual task].
  6. Review: We all Screm of Ice Cream!! Pair | Share | Discuss

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