BBI2O – Unit 2 – Lesson 8: The Marketing Mix | Part 1

Overview

Duration

100 minutes

Lesson Objective

• To learn about the marketing mix.

Lesson Outcomes

• Explain the marketing mix.
• Explain explain each element within the marketing mix and give examples of how each can impact on the objectives of a business.
• Create a marketing mix for a given business.

The Lesson

Sequence

1. Starter: Marketing Task!!
2. The Marketing Mix | Teacher led instruction and note taking.
3. Task 1 | Pricing Strategies | Definitions Activity [paired task].
4. The 4 P’s | McDonald’s Focus | teacher led instruction and note taking.
5. Task 2 | We all Scream for Ice Cream!! [individual task].
6. Review: We all Scream of Ice Cream!! Pair | Share | Discuss

GlobalGeek Resources

External Resources

• Mayfield Dairy
• Blue Bell
• Ben and Jerry’s