BOH4M – Unit 4 – Lesson 6: Strategic Planning | The Boston Consulting Group Matrix

Overview

Duration

100 minutes

Lesson Objective

• To learn how to apply the Boston Consulting Group Matrix.

Lesson Outcomes

• Describe who the Boston Consulting Group are and what they do.
• Explain the importance of the BCG Matrix.
• Explain how the BCG Matrix works.
• Apply the BCG Matrix to a company and their products.

The Lesson

Sequence

1. Starter: How are these images related?
2. Task 1 | Why did Marriot take over Starwood? | Video and Article Analysis
3. Task 2 | What is the BCG Matrix? | Video
4. The BCG | Teacher led note taking and discussion
5. Task 3 | BCG Matrix | Diagram Sketch and descriptions
6. Analysing the BCG Matrix| Teacher led note taking and discussion
7. Task 4 | Applying the MCG Matrix | Option 1 or Option 2
8. Review: Get Creative!

GlobalGeek Resources