- To learn how to apply the Boston Consulting Group Matrix.
- Describe who the Boston Consulting Group are and what they do.
- Explain the importance of the BCG Matrix.
- Explain how the BCG Matrix works.
- Apply the BCG Matrix to a company and their products.
- Starter: How are these images related?
- Task 1 | Why did Marriot take over Starwood? | Video and Article Analysis
- Task 2 | What is the BCG Matrix? | Video
- The BCG | Teacher led note taking and discussion
- Task 3 | BCG Matrix | Diagram Sketch and descriptions
- Analysing the BCG Matrix| Teacher led note taking and discussion
- Task 4 | Applying the MCG Matrix | Option 1 or Option 2
- Review: Get Creative!
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