BOH4M – Unit 4 – Lesson 6: Strategic Planning | The Boston Consulting Group Matrix

Overview

Duration

100 minutes

Lesson Objective

  • To learn how to apply the Boston Consulting Group Matrix.

Lesson Outcomes

  • Describe who the Boston Consulting Group are and what they do.
  • Explain the importance of the BCG Matrix.
  • Explain how the BCG Matrix works.
  • Apply the BCG Matrix to a company and their products.

The Lesson

Sequence

  1. Starter: How are these images related?
  2. Task 1 | Why did Marriot take over Starwood? | Video and Article Analysis
  3. Task 2 | What is the BCG Matrix? | Video
  4. The BCG | Teacher led note taking and discussion
  5. Task 3 | BCG Matrix | Diagram Sketch and descriptions
  6. Analysing the BCG Matrix| Teacher led note taking and discussion
  7. Task 4 | Applying the MCG Matrix | Option 1 or Option 2
  8. Review: Get Creative!

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