BBI2O – Unit 2 – Lesson 9: The Marketing Mix | Part 2

Overview

Duration

100 minutes

Lesson Objective

• To learn about the marketing mix.

Lesson Outcomes

• Explain the marketing mix.
• Explain explain each element within the marketing mix and give examples of how each can impact on the objectives of a business.
• Create a marketing mix for a given business.

The Lesson

Sequence

1. Starter: Coca Cola vs. Pepsi Marketing Strategy
2. The Two C’s of Marketing | Teacher led instruction and note taking
3. Task 1 | Target Markets | Consumers
4. Task 2 | Profile of an ideal Consumer
5. Ethnocentrism | Teacher led instruction and note taking
6. Competition | Teacher led instruction and note taking
7. Product Positioning Map | Teacher led instruction and note taking

Assignment 2.5 | The Marketing Mix | Product Positioning Map

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