BBB4M – Unit 4 – Lesson 2: The Four P’s of Marketing

Overview

Duration

100 minutes

Lesson Objective

• To learn about the role of Product, Price, Place and Promotion in Marketing.

Lesson Outcomes

• Explain the marketing mix.
• Explain explain each element within the marketing mix.
• Give examples of how each can impact on the objectives of a business.
• Create a marketing mix for a given business.

The Lesson

Sequence

1. Riddle me this…
2. Starter: Marketing Task!!
3. The Marketing Mix [teacher led instruction and note taking].
4. Pricing Strategies | Definitions Activity [paired task].
5. The 4 P’s | McDonald’s Focus [teacher led instruction and note taking].
6. We all Scream for Ice Cream!! [individual task].
7. Review: We all Screm of Ice Cream!! Pair | Share | Discuss [paired discussion].

Homework | Canada Goose Article Analysis

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