BBB4M – Unit 4 – Lesson 2: The Four P’s of Marketing



100 minutes

Lesson Objective

  • To learn about the role of Product, Price, Place and Promotion in Marketing.

Lesson Outcomes

  • Explain the marketing mix.
  • Explain explain each element within the marketing mix.
  • Give examples of how each can impact on the objectives of a business.
  • Create a marketing mix for a given business.

The Lesson


  1. Riddle me this…
  2. Starter: Marketing Task!!
  3. The Marketing Mix [teacher led instruction and note taking].
  4. Pricing Strategies | Definitions Activity [paired task].
  5. The 4 P’s | McDonald’s Focus [teacher led instruction and note taking].
  6. We all Scream for Ice Cream!! [individual task].
  7. Review: We all Screm of Ice Cream!! Pair | Share | Discuss [paired discussion].

Homework | Canada Goose Article Analysis

GlobalGeek Resources

***Our protected content goes here if you have access. If you have already purchased it, please Login Here ***

Alternately, you can get access via the below options, or visit the course overview, where you can access the first and second lesson free!

  • Sale!

    BBB4M – Whole Course

    Add to cart

  • BBB4M – Unit 4 – Lesson 2: The Four P’s of Marketing

    Add to cart