BBB4M – Unit 3 – Lesson 4: The CAGE Framework

Overview

Duration

100 minutes

Lesson Objective

• To learn about the CAGE Framwork and how it is used.

Lesson Outcomes

• Define the CAGE framework.
• Explain international expansion strategy.
• Explain the CAGE framework and it’s importance.
• Implement the CAGE framework to a given scenario.

The Lesson

Sequence

1. Riddle me this…
2. Starter: Hofestede’s Cultural Dimensions Recap.
3. Expanding Businesses Globally | Strategies [teacher led instruction and note taking].
4. CAGE Framework| How does it work? [teacher led instruction and note taking].
5. Assignment 3.3 | In class Assignment | The CAGE Framework

GlobalGeek Resources