BBB4M – Unit 3 – Lesson 4: The CAGE Framework

Overview

Duration

100 minutes

Lesson Objective

  • To learn about the CAGE Framwork and how it is used.

Lesson Outcomes

  • Define the CAGE framework.
  • Explain international expansion strategy.
  • Explain the CAGE framework and it’s importance.
  • Implement the CAGE framework to a given scenario.

The Lesson

Sequence

  1. Riddle me this…
  2. Starter: Hofestede’s Cultural Dimensions Recap.
  3. Expanding Businesses Globally | Strategies [teacher led instruction and note taking].
  4. CAGE Framework| How does it work? [teacher led instruction and note taking].
  5. Assignment 3.3 | In class Assignment | The CAGE Framework

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