BOH4M – Unit 5 – Lesson 8: Personal Branding

Overview

Duration

100 minutes

Lesson Objective

  • To learn about the importance of personal branding

Lesson Outcomes

  • Identify what a ‘Personal Brand’ is
  • Look at other people’s brands and values
  • Consider what your brand and values may be
  • Consider the implications of choosing the wrong brand or image to portray

The Lesson

Sequence

  1. Starter: Think You Can Remember Over 70% Of These Famous Brand Logos?
  2. You as a brand | Teacher led note taking and discussion
  3. What is a brand? | Teacher led note taking and discussion
  4. Task 1 | Identify brand values for different companies
  5. People in brands
  6. Task 2 | You as the brand | Video
  7. Task 3 | You as the brand | What do you think their brand values are?
  8. Online profiles | Teacher led note taking and discussion
  9. Why is personal branding important? How can it be useful to you? | Class discussion
  10. Task 4 | Personal Brand Creation
  11. Task 5 | What colour is your brand?
  12. Review: How are you going to use personal branding?

GlobalGeek Resources


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