BOH4M – Unit 5 – Lesson 8: Personal Branding

Overview

Duration

100 minutes

Lesson Objective

• To learn about the importance of personal branding

Lesson Outcomes

• Identify what a ‘Personal Brand’ is
• Look at other people’s brands and values
• Consider what your brand and values may be
• Consider the implications of choosing the wrong brand or image to portray

The Lesson

Sequence

1. Starter: Think You Can Remember Over 70% Of These Famous Brand Logos?
2. You as a brand | Teacher led note taking and discussion
3. What is a brand? | Teacher led note taking and discussion
4. Task 1 | Identify brand values for different companies
5. People in brands
6. Task 2 | You as the brand | Video
7. Task 3 | You as the brand | What do you think their brand values are?
8. Online profiles | Teacher led note taking and discussion
9. Why is personal branding important? How can it be useful to you? | Class discussion
10. Task 4 | Personal Brand Creation
11. Task 5 | What colour is your brand?
12. Review: How are you going to use personal branding?

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