Overview
Duration
100 minutes
Lesson Objective
- To learn how to apply the Boston Consulting Group Matrix.
Lesson Outcomes
- Describe who the Boston Consulting Group are and what they do.
- Explain the importance of the BCG Matrix.
- Explain how the BCG Matrix works.
- Apply the BCG Matrix to a company and their products.
The Lesson
Sequence
- Starter: How are these images related?
- Task 1 | Why did Marriot take over Starwood? | Video and Article Analysis
- Task 2 | What is the BCG Matrix? | Video
- The BCG | Teacher led note taking and discussion
- Task 3 | BCG Matrix | Diagram Sketch and descriptions
- Analysing the BCG Matrix| Teacher led note taking and discussion
- Task 4 | Applying the MCG Matrix | Option 1 or Option 2
- Review: Get Creative!
GlobalGeek Resources
***Our protected content goes here if you have access. If you have already purchased it, please Login Here ***
Alternately, you can get access via the below options, or visit the course overview, where you can access the first and second lesson free!
-
Sale!
BOH4M – Whole Course
$120.00
Add to cart -
BOH4M – Unit 4 – Lesson 6: Strategic Model #4 The Boston Matrix
$8.50
Add to cart -
BOH4M – Whole Of Unit 4
$40.00
Add to cart