BOH4M – Unit 4 – Lesson 5: Strategic Planning | Ansoff’s Matrix

Overview

Duration

100 minutes

Lesson Objective

• To learn how to conduct The Ansoff Matrix in business.

Lesson Outcomes

• Describe Ansoff’s Matrix.
• Explain how the Ansoff Matrix works.
• Analyse the Ansoff matrix for McDonalds.
• Apply the Ansoff Matrix to Apple.

The Lesson

Sequence

1. Starter: Post-it!
2. Task 1 | What is The Ansoff Matrix? | Video Analysis
3. Task 2 | The Ansoff Matrix – McDonald’s | Video Analysis
4. The Ansoff Matrix Review | Teacher led note taking and discussion
5. Task 3 | Applying the Ansoff Matrix to Apple | Business Case Study
6. Task 4 | Assessing Apple | Business Case Study
7. Review: 20 word challenge!

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