BOH4M – Unit 4 – Lesson 3: Strategic Planning | SWOT Analysis

Overview

Duration

100 minutes

Lesson Objective

• To learn how to conduct a SWOT analysis.

Lesson Outcomes

• Explain what a SWOT analysis is.
• Analyse a SWOT analysis for a given business.
• Create a SWOT analysis for a given business.
• Create corporate objectives and strategy based upon a SWOT analysis. 

The Lesson

Sequence

1. Starter: Post-it! What are your strengths and weaknesses?
2. What is a SWOT analysis? | Teacher led note taking and discussion
3. Features of a SWOT analysis | Teacher led note taking and discussion
4. Task 1 | Starbucks Example | SWOT analysis
5. Task 2 | Business Analysis | Leisure Centre Example
6. Task 3 | Create a SWOT analysis | Leisure Centre Example
7. Task 4 | Create corporate objectives and strategy for leisure centre
8. Review: Personal SWOT analysis

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