BBB4M – Unit 4 – Lesson 3: The Two C’s of Marketing

Overview

Duration

100 minutes

Lesson Objective

  • To learn about the role of Consumers and Competition in Marketing.

Lesson Outcomes

  • Define key terms.
  • Analyse a consumer profile for a given market.
  • Explain the two C’s of marketing.  
  • Analyse and create a Product Positioning Map.

The Lesson

Sequence

  1. Riddle me this…
  2. Starter: Coca Cola vs. Pepsi Marketing Strategy.
  3. The Two C’s of Marketing [teacher led instruction and note taking].
  4. Target Markets| Consumers [individual task].
  5. Profile of an ideal Consumer [individual task].
  6. Ethnocentrism [teacher led instruction and note taking].
  7. Competition [teacher led instruction and note taking].
  8. Product Positioning Map [teacher led instruction and note taking].

Assignment 4.1 | The Marketing Mix | Product Positioning Map

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