BBB4M – Unit 4 – Lesson 3: The Two C’s of Marketing

Overview

Duration

100 minutes

Lesson Objective

• To learn about the role of Consumers and Competition in Marketing.

Lesson Outcomes

• Define key terms.
• Analyse a consumer profile for a given market.
• Explain the two C’s of marketing.  
• Analyse and create a Product Positioning Map.

The Lesson

Sequence

1. Riddle me this…
2. Starter: Coca Cola vs. Pepsi Marketing Strategy.
3. The Two C’s of Marketing [teacher led instruction and note taking].
4. Target Markets| Consumers [individual task].
5. Profile of an ideal Consumer [individual task].
6. Ethnocentrism [teacher led instruction and note taking].
7. Competition [teacher led instruction and note taking].
8. Product Positioning Map [teacher led instruction and note taking].

Assignment 4.1 | The Marketing Mix | Product Positioning Map

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