- To learn about the role of Consumers and Competition in Marketing.
- Define key terms.
- Analyse a consumer profile for a given market.
- Explain the two C’s of marketing.
- Analyse and create a Product Positioning Map.
- Riddle me this…
- Starter: Coca Cola vs. Pepsi Marketing Strategy.
- The Two C’s of Marketing [teacher led instruction and note taking].
- Target Markets| Consumers [individual task].
- Profile of an ideal Consumer [individual task].
- Ethnocentrism [teacher led instruction and note taking].
- Competition [teacher led instruction and note taking].
- Product Positioning Map [teacher led instruction and note taking].
Assignment 4.1 | The Marketing Mix | Product Positioning Map
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