BBB4M – Unit 4 – Lesson 1: Marketing and Branding

Overview

Duration

100 minutes

Lesson Objective

  • To learn about Marketing and Branding.

Lesson Outcomes

  • Define marketing and branding.
  • Name and explain the different types of logo.
  • Explain why companies need good marketing and branding.
  • Analyse the marketing and branding strategies of particular companies.

The Lesson

Sequence

  1. Riddle me this…
  2. Starter: Chocolate Eating Task | What is marketing? [class discussion].
  3. What is marketing? [teacher led instruction and note taking].
  4. Logo Quiz!! [individual task].
  5. What is branding? [teacher led instruction and note taking].
  6. Branding Activity | Coke vs. Pepsi Taste Test [class task].
  7. Branding Activity |The Importance of the Logo [teacher led instruction and note taking].
  8. Brand Research Activity [individual task].
  9. Review: Pair | Share | Discussion [paired discussion task].

GlobalGeek Resources


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