BBB4M – Unit 3 – Lesson 1: Market Structures



100 minutes

Lesson Objective

  • To learn about the Principles of Market Structures.

Lesson Outcomes

  • Describe the goals of all firms.
  • Define the four types of market.
  • Explain the main characteristics of the four types of market.
  • Give examples of the four types of market in your local context.
  • Explain why knowledge of market structures is important for international success.

The Lesson


  1. Riddle me this…
  2. Starter: 60 second challenge!! Favourite Brands.
  3. The Market Structure [teacher led instruction].
  4. Types of Market Structure | Reading and Worksheet [individual task].
  5. Types of Market Structure | Review [class task].
  6. Market Structures Review | Worksheet [individual task].
  7. Experiential Learning| Local Town Walk [class task].
  8. Experiential Learning| Reflection Discussion [class task].
  9. Review: Why is knowledge of market structures important to international success? [class discussion].

Lesson 1a: Monopoly Game | Assignment 3.1

  1. Play a game of Monopoly in class [split students into teams of 5/6].
  2. Use the Monopoly Game Worksheet to record what happens in the game.
  3. Complete Assignment 3.1 Monopoly Game reflection.

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