BBI2O – Unit 1 – Lesson 2: The Role of the Consumer

Overview

Duration

100 minutes

Lesson Objective

• To learn about consumers and competition.

Lesson Outcomes

• šDefine key terms: producer, consumer and marketplace. š
• Explain the difference between needs and wants. š
• Explain Maslow’s Hierarchy of Needs. š
• Create a sales pitch for a car.

The Lesson

Sequence

1. Starter: Business Cartoon | What’s the Focus?
2. The role of the consumer | Teacher led discussion and notes taking
3. Business Case Study | General Mills
4. Task 1 | Needs and Wants | What are your needs?
5. Task 2 | Maslow’s Hierarchy of Needs | Video and Notes
6. Task 3 | Needs and Wants | What are your wants?
7. Task 4 | Case Study | The 14 year old girl who bought a house
8. Task 5 | Sales Pitch Activity
9. Review: Time for TED… Starbucks in Australia

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