BBB4M – Unit 4 – Lesson 1: Marketing and Branding

Overview

Duration

100 minutes

Lesson Objective

• To learn about Marketing and Branding.

Lesson Outcomes

• Define marketing and branding.
• Name and explain the different types of logo.
• Explain why companies need good marketing and branding.
• Analyse the marketing and branding strategies of particular companies.

The Lesson

Sequence

1. Riddle me this…
2. Starter: Chocolate Eating Task | What is marketing? [class discussion].
3. What is marketing? [teacher led instruction and note taking].
4. Logo Quiz!! [individual task].
5. What is branding? [teacher led instruction and note taking].
6. Branding Activity | Coke vs. Pepsi Taste Test [class task].
7. Branding Activity |The Importance of the Logo [teacher led instruction and note taking].
8. Brand Research Activity [individual task].
9. Review: Pair | Share | Discussion [paired discussion task].

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