BBB4M – Unit 3 – Lesson 1: Market Structures

Overview

Duration

100 minutes

Lesson Objective

• To learn about the Principles of Market Structures.

Lesson Outcomes

• Describe the goals of all firms.
• Define the four types of market.
• Explain the main characteristics of the four types of market.
• Give examples of the four types of market in your local context.
• Explain why knowledge of market structures is important for international success.

The Lesson

Sequence

1. Riddle me this…
2. Starter: 60 second challenge!! Favourite Brands.
3. The Market Structure [teacher led instruction].
4. Types of Market Structure | Reading and Worksheet [individual task].
5. Types of Market Structure | Review [class task].
6. Market Structures Review | Worksheet [individual task].
7. Experiential Learning| Local Town Walk [class task].
8. Experiential Learning| Reflection Discussion [class task].
9. Review: Why is knowledge of market structures important to international success? [class discussion].

Lesson 1a: Monopoly Game | Assignment 3.1

1. Play a game of Monopoly in class [split students into teams of 5/6].
2. Use the Monopoly Game Worksheet to record what happens in the game.
3. Complete Assignment 3.1 Monopoly Game reflection.

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